Commercial Insurance Sales Training | The Wedge Group

THE WEDGE GROUP

The Commercial Insurance Sales Training Firm That Builds Systems, Not Just Skills.

You hired a producer. You invested $200K. They left.

Most agencies repeat that cycle for years without knowing why. Randy Schwantz spent three decades figuring it out - and building the system that stops it.

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Producer Success Rate

20–40%

Industry Norm

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Years Proven in the Field

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New Business in Year One

The Problem Isn't Your Producers. It's the Absence of a System.

Most agency principals in commercial insurance already know what the problem looks like. They've hired good people. Sent them to training. Built accountability check-ins into the calendar. And still watched the results plateau.

Here's what three decades of working with commercial insurance agencies taught Randy Schwantz: talent isn't the variable. System is.

The agencies that consistently grow - that turn a $4 million book into $20 million, that retain 29 of 34 producers over eight years - aren't running harder. They're running differently. They have a repeatable process for prospecting, a defined methodology for displacing the incumbent, and a coaching structure that makes the whole thing work on a Tuesday afternoon.

That's what The Wedge Group was built to deliver. Commercial insurance sales training that doesn't stop at the seminar.

THE WEDGE METHODOLOGY

Three Things Every Producing Agency Has in Common

01

A Defined Way to Win

The Wedge isn't a script. It's a strategy - a proven system for entering a prospect's world, exposing the gap with their current agent, and creating a compelling reason to switch. Producers who learn it don't just get better at commercial insurance sales. They stop losing business they should win.

02

A Coaching System That Travels With Them

Most training evaporates 72 hours after the seminar. The agencies that win have built coaching structures - real conversations about real opportunities - that keep the methodology alive between calls. That's what we help leaders build.

03

Technology That Enforces the Process

Insight without infrastructure is just a good idea. The reason we built Bignition is that producers who succeed need their differentiation, their goal-setting, their call scripts - organized in one place so they can actually go use it. Research from Insurance Journal confirms that structured daily activity is the single strongest predictor of producer success.

AGENCY TRANSFORMATIONS

What Happens When Commercial Insurance Agencies Build a System

“In 29 years in the insurance business, this was the most impactful training we have ever done. We went from a $4 million agency to a $140 million agency - and we retained 29 of the 34 producers we hired.”

Higginbotham Insurance | Texas

“We took our producer success rate from 20% to 80% in under two years. Validation time went from 36 months to 22 months. Revenue went from $10 million to $50 million.”

InterWest Insurance Services | California
Higginbotham · InterWest Insurance · Gencorp · Hardenbergh Insurance · MRB Insurance · Higginbotham · InterWest Insurance · Gencorp · Hardenbergh Insurance · MRB Insurance ·

THE FLAGSHIP PRODUCT

BIGNITION

Meet Bignition - The Sales Operating System Built for Commercial Insurance Agencies

Everything Randy teaches, built into a daily system your producers will actually use.

Producer Playbook

42 proactive services, call scripts, and pre-call strategy - organized so every producer knows exactly what to do before they pick up the phone. No more guessing. No more winging it.

Leaders Playbook

A 5-step coaching system with real-time activity visibility. Stop guessing where producers are struggling. Start coaching what actually moves the number.

Technology Hub

Outlook sync, softphone integration, and AMS connections. This isn't another CRM layer on top of your commercial insurance sales training. It's the infrastructure that makes the methodology stick.

“Built on Randy Schwantz's Wedge methodology. Designed for agencies serious about organic growth.”

ALL OFFERINGS

Everything Randy Teaches. One Methodology. Multiple Ways In.

Bignition is where the methodology becomes a daily operating system. But for some agencies, the right starting point is a live workshop, a producer assessment, or one of Randy's books. All roads lead to the same place: commercial insurance agencies that grow on purpose.

LIVE TRAINING

The Wedge Workshop

High-intensity producer training that installs the Wedge methodology in two days. Used by some of the largest agencies in the country as both an entry point and an annual reset. Most producers see a shift in how they think about prospecting within the first hour.

Explore the Workshop →

ASSESSMENT

GRIT Personality Inventory (GPI)

A diagnostic assessment that quantifies each producer's growth potential before you invest in training. Know exactly who's coachable and where to focus your development dollars.

Learn About GPI →

BOOKS

Randy's Books

The Wedge and How to Get Your Competition Fired are required reading at some of the top agencies in North America. Used in new producer orientation, coaching sessions, and sales kickoffs.

Browse the Books →
Randy Schwantz - commercial insurance sales training expert and creator of The Wedge methodology

WHY RANDY SCHWANTZ

33 Years. 100+ Agencies. One System.

I didn't build The Wedge Group to sell training programs.

I built it because I watched good producers fail for reasons that had nothing to do with talent. They didn't have a system. They didn't have a methodology for getting in front of the right prospects, naming the problem the incumbent agent won't name, and giving a business owner a compelling reason to make a move.

So I spent 30 years building that system. Field-testing it. Refining it with agencies across North America. Then I spent the next three years building Bignition - so agencies could run it without me in the room.

  • New York Times bestselling author - The Wedge and How to Get Your Competition Fired
  • 33+ years in commercial insurance sales training and agency consulting
  • 100+ agencies served across North America
  • Creator of The Wedge sales methodology
  • Creator of Bignition - the only sales operating system built for commercial insurance

Ready to Find Out What's Holding Your Agency Back?

The Agency Diagnostic isn't a sales call. It's a focused conversation about where your commercial insurance sales system has gaps - and what it would take to close them. Just an honest look at where your producers are and where they could be.

Book Your Agency Diagnostic

Free · 30 Minutes · For Agency Principals and Sales Leaders