The industry calls this normal. It isn't.
Your producers aren't failing because they lack talent —
they're failing because your agency doesn't have a system.
The Wedge Group installs a complete Sales Operating System — integrating producer development, hiring science, structured coaching, and insurance-specific technology into one framework that makes growth repeatable.
Most commercial insurance agencies don’t have a sales system.
They have fragments.
What Most Agencies Have:
• Training buried in binders
• A CRM producers rarely use
• Meetings that review numbers but don’t coach behavior
• Hiring based on personality instead of process
That’s not an operating system.
It’s a collection of tools.
A Sales Operating System unifies:
Insurance producer training
Structured leadership development
Defined Insurance Sales Process
When these operate together:
Commercial insurance agencies don’t struggle because they lack talent.
They struggle because they lack infrastructure.
You hire a producer.
You invest $200,000+ in salary, benefits, training, and lost opportunity.
Twenty-four months later, they leave — or stall.
The industry calls this normal.
It isn’t.
Most agencies hand new producers:
A desk
A carrier training manual
A CRM login
And hope
Hope is not a strategy.
Without a defined onboarding path, a structured insurance sales system, and ongoing coaching discipline, even talented producers fail.
The Wedge Group installs the infrastructure that validates producers faster — and protects your investment from the Rookie Graveyard.
Bignition is the all-inclusive system. Everything else we offer — workshops, assessments, leadership training, books — is either a path to it or a piece of it. No other platform in commercial insurance combines training, technology, and behavioral hiring science in one place.
The only platform built from the ground up
for commercial insurance — combining a proven sales methodology,
insurance-specific CRM, structured leadership coaching, and
behavioral hiring validation in one connected system.
Your competitors have training. They have software.
Neither works without the other. Bignition is both.
The fastest way to understand why the Wedge works before you commit to the full system. A live, intensive event where you'll learn the competitive differentiation methodology at the heart of every Bignition client's results. Most attendees leave knowing exactly what their agency has been missing.
View Upcoming EventsThe only behavioral assessment built specifically for insurance producer hiring — not a generic workforce tool retrofitted for sales. Predicts who will produce before you spend $200K finding out. Nine traits, all weighted by their proven correlation to insurance sales performance. Available as a standalone tool for any agency.
Learn About GPINot ready for the full system yet? Start building your leadership foundation here. 5 STEG walks agency leaders through the five-step framework that separates agencies that grow from agencies that plateau — committing to growth, installing a playbook, developing producers into top performers. A proven step toward the complete operating system.
Start Leadership TrainingStart with the frameworks that started it all. The Wedge, GRIT, and Agency Growth Machine give you the thinking behind the system. If you want to understand why the methodology works before you experience it live or implement it at scale, start here. Free podcast and YouTube content also available.
Browse BooksAfter Installation, Agencies Experience:
72.3% Producer Success Rate
Industry norm: 20–40%
• Faster producer validation
• Higher close ratios
• Clearer pipeline visibility
• Structured accountability without culture damage
Growth stops being emotional.
It becomes operational.
Randy Schwantz has spent more than three decades reverse-engineering what separates top-performing commercial insurance producers from the rest of the industry.
The philosophy began in books.
Expanded into workshops.
Evolved into hiring and onboarding frameworks.
And ultimately became a fully integrated Sales Operating System.
The Wedge Group exists to make that thinking executable — not inspirational.
We don’t teach another pep talk.
We build infrastructure.
A Sales Operating System integrates producer training, coaching, hiring infrastructure, and insurance-specific technology into one unified framework designed to drive consistent organic growth.
Traditional sales training delivers knowledge.
Bignition integrates training, coaching, and technology into daily execution.
Successful hiring requires behavioral validation, structured onboarding, and a defined producer development path — not just personality fit.
With structured infrastructure, validation benchmarks can be achieved significantly faster than industry norms.
It’s no secret…When selling commercial insurance there is an incumbent agent that must lose for you or one of your producers to win.
Most of your competitors rely on price, coverage and relationship to win an account. And they rely on relationships and ‘reactive’ service to keep it.
The Wedge sales process helps you to codify your ‘proactive’ services… things you do that you might not give yourself credit for or have never really named them.
Eight times out of ten, you’ll walk away with a BOR. It gets you out of the quoting business and into the winning business.
No pitch deck. No pressure. A real conversation about what's broken in your agency and whether we can fix it.
Takes 20 minutes. We'll tell you honestly if it's a fit.
