Your agency already has pieces… training, generic tech, coaching, spreadsheets, sales meetings.
What it does not have is one integrated system that drives what producers do, directs how leaders coach, and brings clarity to what is working.
Your agency already has pieces… training, generic tech, coaching, spreadsheets, sales meetings.
What it does not have is one integrated system that drives what producers do, directs how leaders coach, and brings clarity to what is working.
You did not buy bad solutions.
You bought solutions that were never built to work together.
You invested in training
You sat through it.
Took notes.
Maybe even walked out thinking, “this is it.”
But a week later?
Everyone was back to doing what they’ve always done.
Because training gave your producers ideas…
not a system they could actually run every day.
You bought a generic CRM
You were told it would fix pipeline, tracking, visibility.
Instead?
It became a place to put names in… and pull reports out.
Your producers don’t love it.
They barely tolerate it.
Because it doesn’t tell them what to do next…
it just tracks what already happened.
You tried motivation and accountability
You had the meetings.
Set the goals.
Talked about activity.
But nothing really changed.
And some of your best producers told you to back off or they were leaving.
Because behavior doesn’t change from a good talk…
it changes when the system itself demands the right actions.
Bignition is different because it was built as one integrated sales operating system…
not a stack of disconnected parts.
What used to work…doesn’t scale anymore.
And what most agencies use today still isn’t built to drive results.
Selling 1.0 |
Selling 2.0 |
Selling 3.0 |
|
|---|---|---|---|
| Differentiation | Product features Price, coverage, carrier relationships. "We're better" — same thing every agent says. |
Abstract: "I'm the difference" Knowledge, experience, personality. Real — but not replicable or transferable. |
Concrete: Named proactive services 30–40 specific services the incumbent doesn't do. Reveals where they're failing — without attacking them. Fully replicable by any producer. |
| Technology | 3×5 cards, yellow pads, Day-Timer The Rolodex was the CRM. |
Generic CRMs (Salesforce, HubSpot, Pipedrive) Built for any industry. Customized for none. |
Bignition — purpose-built for commercial insurance Producer Playbook + Leaders Playbook + Technology — one system, nothing separate. |
| Coaching | The carrier rep was the coach. Product knowledge = competitive edge. |
Gut feel and spreadsheets. Your best producer IS your edge — when they leave, so does the edge. |
Structured 5-step leaders system — embedded in the same platform producers use. Leaders see exactly where every producer is and what they need next. |
| Scalability | Whoever knows the most about the product wins. No system to transfer that knowledge. |
Scales only as far as each individual's talent. Dependent on personal heroics. |
Fully scalable. The edge is in the system — not the résumé. New hires can execute from day one. |
| Who Wins? | The best product pitcher Ceiling: Racing to the bottom on price, or waiting for the incumbent to make a mistake. |
Nobody — consistently. Ceiling: Works until it doesn't. And it can't scale. 📍 Most Agencies Are Here |
Any producer with the system A rookie can beat a 20-year veteran because the edge is in the system, not the résumé. |
Bignition is a sales enablement system built for commercial insurance agencies. It combines a sales tech hub that tracks calls, appointments, and closes with the 7 Steps to Seven Figures Training (that includes the Wedge sales methodology) built directly into the workflow.
That means producers don’t just learn how to sell, they execute it daily inside the system, using tools like pre-call strategy, service plans, and scoreboards.
For leaders, it gives real-time visibility into producer activity so coaching is based on facts, not spreadsheets. The result is faster validation for new hires, mid-tier producers breaking past plateaus, and a predictable path to agency growth.
When you go after a commercial account, someone has to lose for you to win. Most producers fall back on price, coverage, or a good relationship.
That makes it hard to unseat an incumbent who has been there for years. The Wedge gives you another way. It takes the services you already provide, the ones you may not even give yourself credit for, and puts them front and center.
That way, a buyer can see clear gaps in what they are getting today. When producers use The Wedge, BOR wins go up because prospects finally see why it makes sense to switch.
The Wedge is the strategy. It’s how producers beat the incumbent.
But a strategy without a system? It falls apart. That’s where Bignition comes in. Bignition takes the principles of The Wedge—disrupting the incumbent, differentiating with value, and driving doubt—and it hardwires them into your producer’s daily actions.
It gives them 42 proactive services, named, written out and ready to go…enabling them to drive a WEDGE between your prospect and the incumbent agent. So every call, every meeting, every email isn’t just winging it—it’s executing The Wedge at scale. That’s how the methodology and the platform work together to consistently win new business.
At George Petersen Insurance, producers were averaging about $50,000 in new business a year. After implementing Bignition and The Wedge, they consistently hit $120,000-$160,000.
Arthur Hall Insurance increased average account size from $2,000 to over $20,000, while growing total new business by 39%.
Another firm grew from $4 million to $27 million in revenue, with half their producers now carrying million-dollar books.
These aren’t one-off wins. They show what happens when agencies stop relying on spreadsheets and seminars, and start running one system that ties producer activity to larger account wins.
Bignition isn’t theory. It’s built on decades of fieldwork, with thousands of producers trained, thousands of agency sales meetings conducted, and several books written on prospecting, sales, and retention.
In fact – the results agencies have seen speak for themselves:
At George Petersen Insurance, producers were averaging $50,000 in new business a year. After implementing Bignition and The Wedge, they consistently hit $120,000-$160,000.
Arthur Hall Insurance grew 39%, and their average account size jumped from $2,500 to $17,000.
Another agency scaled from $4M to $27M in revenue, with half their producers carrying million-dollar books.
These aren’t one-off stories. They’re the consistent outcomes of agencies that put the system in place and followed it.
The system has already been proven. The only question is whether you’re ready to implement it in your agency.
With that pedigree, you ask him to build you an ‘all-in-one’ platform that would be both effective and efficient… to rapidly grow your agency… what would he come up with?
The answer is Bignition.
A complete training platform for both new and experienced producers… from goals, differentiation, setting appointments, preparing for the sales call, selling and account retention.
A technology platform that supports all of those actions on a one-to-one basis…meaning, you don’t need spreadsheets, or another system… it’s all included.
A training platform for agency leaders and sales managers…to build confident producers that are equipped to prospect and sell, run sales meetings that actually drive revenue, and create accountability that keeps producers on track.
If you don’t have Bignition, ‘all-in-one’, then you’ll have a lot of parts and pieces you’ll have to cobble together… and in doing so, you’ll waste a tremendous amount of time and resources trying to figure it all out.
Our pricing depends on your agency’s size. Every plan includes a one-time onboarding fee and a monthly subscription that scales with the number and type of users.
Standard Bignition – Ideal for agencies with a manager and multiple producers. Pricing is based on the mix of producers, managers, and support staff you choose to seat.
10X Client – Built for a solopreneur or very small team. This plan works well if you’re a single producer or an agency manager running lean, while still giving you access to the same core features and reporting.
Most CRMs were built to store contacts and run reports. They weren’t built for how commercial insurance is actually sold.
Bignition gives agencies what those platforms can’t:
Insurance-specific workflows: goal setting, pre-call strategy, written service plans, and 42 differentiators producers can use to win accounts from entrenched competitors.
Built-in training and accountability: quarterly refreshers and weekly coaching calls that keep producers improving instead of sliding back into old habits.
For leaders, this means you finally get visibility into activity that drives growth, calls made, appointments set, BORs won, all in real time. Meetings shift from talking about numbers on a spreadsheet to actually working on deals that can be won. That visibility and structure is why one or two mid-market accounts is usually enough to cover the cost of our system.
Most CRMs just hold names and numbers. They don’t tell a producer who to call, what to say, or how to turn that call into a meeting. Bignition is different.
It gives producers the actual scripts, voicemail and email sequences, and activity tracking that keep them moving. Instead of staring at a list of 500 leads with no direction, a producer knows exactly which prospects to focus on and how to approach them.
That is the difference. It does not just store information, it drives the activity that creates new business.
New producers usually take years to validate because they’re left to figure things out on their own, chasing small accounts, quoting on price, and wasting time on dead leads.
Bignition shortens that path by giving them everything they need from day one:
A clear standard, specific goals broken down from revenue targets into dials, appointments, and closes, so they always know what “good” looks like.
Proven prospecting tools, voicemail/email sequences, appointment-setting scripts, and The Wedge differentiators that get them in front of real buyers instead of wasting time on small accounts.
Coaching and accountability, weekly calls and activity scoreboards that keep them on track and give leaders visibility to correct problems early.
Instead of waiting 3-4 years to validate, agencies using Bignition see producers generating revenue within their first 90-120 days and moving toward validation on a clear, measurable timeline.
Producers at this stage usually stall because they stay comfortable. They spend too much time quoting small accounts, competing on price, or chasing easy renewals. That keeps them busy, but it doesn’t move help them get past $300k-$400k
Bignition helps them move up-market. The platform gives them:
Pre-call strategy tools so they walk into bigger opportunities prepared to show exactly why the buyer should switch.
42 differentiators and a service plan builder so they have a concrete reason for prospects to leave their current broker.
Scoreboards and coaching cadence that push them beyond average activity levels and hold them accountable to higher standards.
With this structure, producers stop chasing small wins and start consistently competing for $5K-$20K revenue accounts, the kind of deals that move them from $300K-$400K books toward million-dollar status.
It is normal for producers to push back on another tool. The difference is that this is not extra work, it is the work.
When they need a call script, a service plan, or differentiators to win a meeting, it is right there in the platform.
Leaders also run sales meetings from Bignition, so producers see that coaching, pipeline reviews, and deal support all happen inside it. Once they realize it helps them book more appointments and win bigger accounts, the resistance usually fades.
If someone still refuses after that, it is less about the tool and more about their commitment to producing.
Leaders finally see what producers are doing week to week, calls made, appointments set, service plans in play. That visibility gives you full transparency and more data to work with which means better coaching.
Instead of running status meetings where people talk about pipeline numbers, you run sessions focused on deals and behaviors that can be improved.
You are now in control of the process. That gives you back time, helps you coach with confidence, and builds a team that performs without relying only on top producers.
No. We don’t sell or hand out leads. What Bignition does is give your producers the tools and structure to consistently create their own pipeline, from prospecting scripts and sequences to service differentiators that open doors with larger accounts.
A lot of agencies face the same challenge: when prospects hear “great service” or “good carriers,” it blends in with what every competitor says. It’s not that those things aren’t true, it’s just that buyers don’t see them as different.
Bignition helps your producers stand out by turning those everyday strengths into proactive, documented services. Inside the system, they can quickly build a written service plan from a library of 42 proven services. That means they walk into meetings ready to show prospects exactly what makes your agency different.
The benefit is simple: prospects see a clear reason to move away from their current broker, and your producers win more of the larger accounts that drive growth.
We break onboarding into a few simple steps: setup, training, and live coaching. In the first couple of weeks, we get the system running, show your producers how it works, and then move straight into execution.
That means they’re making calls, setting appointments, and using service plans right away. You don’t wait months to see activity, most agencies notice momentum in the first 30-60 days.
Most agencies see producers booking more appointments and landing larger accounts within the first 90 days.
That’s because the system isn’t just training, it’s built into daily producer activity. Calls, appointments, and service plans are tracked in real time, so leaders can measure progress week by week instead of waiting for quarterly results.
For some agencies, that means a new hire validating faster than expected. For others, it means mid-tier producers breaking into $5K–$20K revenue accounts instead of getting stuck at $1K deals.
Yes. Bignition integrates with the tools you’re already using. For example, it connects directly with Outlook, so every email and appointment syncs automatically. Your producers don’t have to waste time copying things over—it’s all right there in one place.
It also works with softphones, like Teams or Zoom Phone, so when producers make a call, the activity is logged in Bignition without any extra steps.
And on top of that, we integrate with a few AMS systems. That means your data stays aligned across the board. The whole point is to make life easier for your team, so they can focus on selling, not admin.
Every month without a true sales operating system extends ramp time, delays validation, and keeps leaders managing around the problem instead of fixing it.
