THE ONLY INTEGRATED SYSTEM
The only Sales Operating System built specifically for commercial insurance agencies.
72.3% producer success rate. Industry average: 20-40%.
By Randy Schwantz · The Wedge Group · Built on The Wedge Methodology
See Bignition in 90 Seconds
Watch how one system replaces everything you're duct-taping together
TRUSTED BY AGENCIES ACROSS NORTH AMERICA
0%
Producer success rate
with Bignition
$4M → $27M
CMB Insurance
revenue growth
36 → 22 mo
Reduced new producer
ramp time
70%+
Average close rate
after Bignition
Results from independent agencies currently running Bignition.
THE ONLY INTEGRATED SYSTEM
Integrated doesn't mean three tools that work alongside each other.
It means the training methodology is embedded inside the technology your producers use every day. It means the coaching conversations your leaders have are guided by real-time data from that technology - not by what a producer tells you in a weekly check-in. It means none of the three works without the other two, and all three were built to function as one system from day one.
That is what integrated means. It is why nothing else like it exists in commercial insurance.
See How It Works
Training
Embedded in the daily workflow
Coaching
Guided by real-time data
Technology
Built for commercial insurance
THE PROBLEM
Why What You Tried Before Didn't Stick
You Invested in Training
You sat through it. Took notes. Maybe walked out thinking, "this is it." But a week later everyone was back to doing what they've always done. Training gave your producers ideas - not a system they could actually run every day.
This is The 30-Day Cliff. Every training program hits it. Enthusiasm peaks, then daily reality takes over. Nothing changed in the platform your producers open every morning, so nothing changes in how they spend their day.
You Bought a Generic CRM
You were told it would fix pipeline, tracking, visibility. Instead it became a place to put names in and pull reports out. Your producers don't love it - they barely tolerate it. It doesn't tell them what to do next. It just tracks what already happened.
Salesforce was built for software sales. HubSpot was built for marketing. Neither one was built for how commercial insurance is actually sold.
You Tried Motivation & Accountability
You had the meetings. Set the goals. Talked about activity. But nothing really changed. And some of your best producers told you to back off or they were leaving. Behavior doesn't change from a good talk - it changes when the system itself demands the right actions.
THE DIFFERENCE
Bignition is different because it was built as one integrated sales operating system - not a stack of disconnected parts.
Your agency already has pieces. What it does not have is one integrated system that drives what producers do, directs how leaders coach, and brings clarity to what is working. Here is what breaks when any leg is missing:
|
Training + Coaching (no Technology) |
Tech + Training (no Coaching) |
Bignition: All Three |
|---|---|---|
| Producers learn. Then forget. No daily platform to run the methodology in. The 30-Day Cliff hits every time. | CRM tracks activity. Doesn't develop skill. Leaders see data, can't coach to it. Ramp times stay long. | ✓ Training is embedded in the daily workflow. |
| Skills fade because there's no reinforcement loop in the tool they open every morning. | New producers have no methodology - they learn on the job, fail on the job, leave in year two. | ✓ Coaching is guided by real-time platform data. |
| Leaders coach from gut feel. No visibility into what's actually happening in the field. | High performers carry the agency. When they leave, so does the edge. | ✓ Technology was built for commercial insurance, not repurposed from another industry. |
Training + Coaching (no Tech)
- × Producers learn. Then forget. No daily platform to run the methodology in.
- × Skills fade because there's no reinforcement loop.
- × Leaders coach from gut feel. No visibility.
Tech + Training (no Coaching)
- × CRM tracks activity. Doesn't develop skill.
- × New producers have no methodology - they learn on the job, fail on the job.
- × High performers carry the agency. When they leave, so does the edge.
Bignition: All Three
- ✓ Training is embedded in the daily workflow.
- ✓ Coaching is guided by real-time platform data.
- ✓ Technology was built for commercial insurance.
"Most agencies are running a CRM in one tab and following a training program in another. Bignition is what it looks like when those two things are the same thing."
IN THEIR OWN WORDS
"We had ambitious goals, but no path to get us there."
"We had ambitious goals, but no path to get us there before we met Randy and learned about this program. Remarkably, our agency grew 39% since joining. Our average account size grew from $2,500 to $17,000. Today our closing ratio is over 80%."
Jim Denham
President | Arthur Hall Insurance
Video testimonial coming soon.
THE PLATFORM
Every Screen. Built for Commercial Insurance.
Most platforms make you fit your business to their system. Bignition was built around how commercial insurance is actually sold - so every screen, every workflow, and every prompt reflects your producers' real day.
The Producer Morning Dashboard
Every producer's live scorecard - appointments, conversions, and revenue tracked against goal. Updated in real time.
THE COMPARISON
Built for Insurance Producers. Not Everyone Else.
Salesforce, HubSpot, and Pipedrive are excellent tools - for software sales teams, marketing teams, and e-commerce. Here is what happens when a commercial insurance agency tries to use them.
| Feature | Bignition | Generic CRM (Salesforce/HubSpot) |
Training Only |
|---|---|---|---|
| Built for commercial insurance workflows | ✓ | ✗ | ✗ |
| 42 proactive service scripts included | ✓ | ✗ | ✗ |
| Pre-call strategy tool built in | ✓ | ✗ | ✗ |
| Leader coaching framework embedded | ✓ | ✗ | ✗ |
| Producer daily workflow guidance | ✓ | ✗ | ✗ |
| Leader dashboard built on insurance producer metrics | ✓ | Generic activity data only. | ✗ |
| Insurance tools connected to producer workflow | ✓ | Possible — data syncs, workflow doesn't. | ✗ |
| The Wedge methodology inside the platform | ✓ | ✗ | ✗ |
| Training embedded in daily use | ✓ | ✗ | ✗ |
| Built for insurance, not repurposed | ✓ | ✗ | Partially |
"Salesforce took an average agency 4-6 months to configure for insurance and still did not coach a single producer. Bignition is live in 14 days and coaches every day."
— Randy Schwantz, The Wedge Group
WHAT CHANGES
"I stopped wondering if my producers would figure it out. Now I know they will."
"The hiring of new producers used to be a crapshoot, not anymore. Our new producer validation time has decreased from 36 months to about 22 months. We are hitting on over 80%."
Keith Schuler
CEO | InterWest Insurance Services
Video testimonial coming soon.
Real Agencies. Measurable Results.
How Agencies Are Turning
30% Close Rates Into 70%
Featured Case Study
$4M to $27M. Here is Exactly How.
CMB Insurance came to us with a $4 million book and ambitious goals. No path to get there. Within the Bignition system they built a team of 30 producers - half with over million-dollar books. Revenue reached $27 million.
Three things drove it: a documented daily producer workflow, a leader who could see exactly where every producer was without asking, and a differentiator framework their competitors couldn't replicate.
That is not a story about talent. It is a story about a system.
Ben McDonald
CEO | CMB Insurance
"The hiring of new producers used to be a crapshoot, not anymore. Our new producer validation time has decreased from 36 months to about 22 months. We are hitting on over 80%."
Keith Schuler
CEO | InterWest Insurance Services
"We expected to go backwards last year because of the economy, instead we grew by 7%. With Bignition, we have 24/7 access to training and finally an honest picture of where each producer is on any prospect from intro to close."
Paul Houston
President | Conrad-Houston Insurance
"Before The Wedge and Bignition, our producers were stuck quoting and hoping. Now, they're doubling and even tripling their new business revenue - going from $50,000 to $150,000+ a year."
Roland Galli
Sales Manager | George Petersen Insurance
"Bignition helped us double our commercial lines revenue from $700K to $1.2M in just three years - with a 15x increase in average account size (from $500 to $7,500) and a closing ratio soaring above 80%."
James Thompson
Sales Leader | First Commonwealth Insurance
"In just 10 years, we grew from a $380,000 book to $10 million, averaging 30% year-over-year growth. The GRIT hiring process and Bignition system have been game-changers. This isn't theory - it's a blueprint for winning."
Jamie Noe
Owner | Insurance Group of America
The Platform
One System.
Nothing Separate.
Producer Playbook - 7 Steps to Seven Figures
42 proactive services, call scripts, pre-call strategy tools, and Randy's full commercial insurance sales training curriculum - all embedded in the daily workflow, not a separate program your producers have to find time for.
Leaders Playbook
The 5-step coaching system with real-time activity visibility. Stop guessing where producers are struggling. Start coaching what actually moves the number.
Technology Hub
Outlook sync, softphone, and AMS integration. Built for how commercial insurance agencies actually run - not repurposed from another industry.
SELF-QUALIFY
Bignition Is Not Right for Every Agency.
We would rather you read this and leave than sign up, resist the process, and blame the software when your producers still fail.
NOT THE RIGHT FIT
- × You have fewer than 2 active producers right now
- × You believe a new CRM is what your producers are missing
- × You are not willing to change how you onboard, coach, and hold producers accountable
- × You think producer failure is mostly a hiring problem, not a systems problem
- × You want to "try something for 30 days and see"
This is not a trial product. It is not a quick fix. It is a complete operating system for how your agency develops producers - and it requires your commitment to work.
RIGHT FIT
Bignition is built for agency owners who have made a decision.
- ✓ The decision that producer failure is not a talent problem - it is a systems problem
- ✓ The decision that $200,000 in turnover costs is no longer acceptable
- ✓ The decision that their next producer will have a documented daily workflow, a coaching framework, and a leader who can see exactly what is happening
If you have made that decision, the investment is $300 per user per month. No hidden fees. No add-ons. Training, coaching, and technology - all three, in one system.
WHAT YOU GET
Everything Included.
Nothing Sold Separately.
Bignition is not a platform with add-ons. Every client gets the full system - onboarding, training, coaching, tools, and technology - from day one.
Onboarding & Setup
Done with you, not handed off
- ✓Full platform setup - AMS, Outlook, and softphone integration
- ✓1-on-1 system training until your team is running
- ✓Niche identification and bold statement development
- ✓GPI assessment and coaching for every producer
- ✓New producer onboarding process with sales training
- ✓Data migration from your existing systems
Platform & Tools
Built for commercial insurance
- ✓Producer Playbook with 42 pre-written wedges
- ✓Pre-call strategy and pains & wedges tool
- ✓Pipeline management - suspect to customer
- ✓Multi-year proactive service timeline
- ✓Leader dashboard with 20+ reports
- ✓30-year personal goal timeline for every producer
- ✓Outlook, AMS, and softphone integration
Ongoing Training & Coaching
Continuous, not a one-time event
- ✓Quarterly live training including The Wedge Workshop
- ✓Weekly Monday Mastermind sessions
- ✓Bi-weekly AI Sales Lab
- ✓Monthly group coaching calls
- ✓On-demand learning center with tutorials and FAQs
- ✓GPI-driven coaching and development planning
Every item above is included for every client. No tiers. No add-ons. No upgrades.
THE INVESTMENT
$3,600 a Year. Or $150,000 When They Leave.
The question you are probably asking is: "How do I justify $300/month per producer?" The question you should be asking is: "What does it cost me when a producer fails?"
WHAT PRODUCER FAILURE ACTUALLY COSTS
Based on internal agency data and industry benchmarks for commercial P&C producers.
THE BIGNITION INVESTMENT
$300
per user / per month
Most agencies with 3-10 producers invest between $900 and $3,000 per month.
One-time onboarding fee for platform setup, data migration, and initial training. Exact amount discussed during your Agency Diagnostic.
"$3,600 a year to give your producer the system they need to succeed. Or $150,000 when they do not have it and leave. Your call."
You're Probably Already Paying More Than $300/Month Per Producer.
The piecemeal approach
Generic CRM: $150-500/mo (+ 4-6 months of customization)
Sales training program: $500-2,000/mo
Coaching/accountability platform: $200-600/mo
Total: $850-$3,100/mo - and none of it talks to each other
Bignition
Training + Coaching + Technology: $300/user/mo
Everything integrated from day one
"Most agencies are already paying more than $300/month per producer. They are just paying three different vendors, getting three different results, and none of it is talking to each other."
Frequently Asked Questions
Book a Free CallPrefer video? Watch our video answers to the most common questions →
What is a Sales Operating System and how is it different from a CRM?
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A CRM stores contacts and tracks activity after it happens. A sales operating system tells your producers what to do before they do it. Bignition combines a daily workflow engine, 42 proactive service scripts, pre-call strategy tools, a 5-step coaching framework, and embedded training - all in one platform purpose-built for commercial insurance. Your CRM tracks. Bignition drives.
How long does it take to get Bignition up and running?
+
It depends almost entirely on you. Onboarding covers platform setup, AMS and Outlook integration, data migration, and your initial team training - and the pace of all of it is driven by how quickly your team can get us what we need. Agencies that prioritize the process are up and running fast. Agencies that have competing priorities take longer. Either way, we work at your pace. Measurable momentum typically shows within the first 30-60 days of active use.
Does this replace our current AMS?
+
No. Bignition integrates with your existing AMS - it doesn't replace it. Your AMS handles policy management and servicing. Bignition handles the sales side: prospecting, pre-call strategy, coaching, and producer development. The two systems sync so there's no double entry.
Do my producers need to be tech-savvy to use Bignition?
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No. The platform was designed for insurance producers, not software engineers. If your producers can use Outlook and a phone, they can use Bignition. The interface shows them exactly what to do each morning - open the dashboard, follow the priorities, use the scripts. Onboarding training covers everything they need.
How is Bignition different from hiring a sales coach?
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A sales coach gives advice in meetings. Bignition gives your producers a system they execute every day. The coaching framework is embedded in the platform - your leaders can see exactly where each producer is and what they need to work on, guided by real data rather than self-reporting. The training, the coaching, and the technology are all one thing. A coach is one leg of a three-legged stool.
What happens after the first 90 days?
+
After the dedicated onboarding period, your team continues with full platform access, monthly group coaching calls, and ongoing support. The system doesn't stop working after 90 days - the training is embedded in the daily workflow, and the coaching framework keeps running as long as your leaders are using it. Most agencies see compounding results as producers build momentum.
Is there a contract? What if we want to cancel?
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Details on contract terms are covered during your Agency Diagnostic. We believe in the system enough to have a straightforward conversation about commitment. This is not a 30-day trial product - it's an operating system that requires implementation and execution to deliver results.
How much does it cost?
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Bignition has two paths depending on your situation. Agencies pay a one-time setup fee plus $300 per user per month (4-seat minimum) - that covers every producer, agency owner, and sales leader on your account, with no per-feature add-ons. Individual producers coming through our 10X path invest $400 per month. That said, what your agency specifically pays depends on your size, structure, and needs. We cover the exact numbers on your Agency Diagnostic call - no guessing, no surprises.
The Real Problem
Your Producers Aren't
Underperforming.
They're Trapped.
When producers are stuck in small-account churn, scattered follow-up, and disconnected tools - effort goes up while results stall.
Every month without a true sales operating system extends ramp time, delays validation, and keeps leaders managing around the problem instead of fixing it.
Book Your Free Strategy Call56%
Producers who fail do so in the first 18 months
+33 mo
Average months before a struggling producer is let go
$1K → $20K
What a system-enabled producer can grow a single account to
42
Proactive services that give producers something to sell beyond price
What Is Another Quarter of Selling 2.0 Costing You?
Every quarter without a system is another quarter of producers guessing, leaders managing by feel, and revenue staying flat. The Agency Diagnostic is a 20-minute conversation - not a sales call. I look at where your producers are, where the gaps are, and tell you honestly whether Bignition is the right fit for your agency.
- Randy Schwantz
Creator of Bignition · NY Times bestselling author · 33 years in commercial insurance
See the platform first →Headquarters
20 Towne Drive, Suite #375
Bluffton, SC 29910
Trusted By
Growth-minded independent commercial insurance agencies - from $1M to $27M+ in revenue.