Generalists plateau. Niche producers compound.
One questionnaire. Three custom-researched documents. The homework that separates $300K generalist books from $1.5M niche producers - done for you, in one business day.
One-time purchase · No subscription · Reports within 1 business day
Nobody teaches you which niche to pick - or how to research it
You got licensed. You learned the products. Nobody taught you which businesses are worth targeting, what underwriters actually score in a submission, or why the incumbent on your best prospect is beatable.
So you do what every new producer does: call whoever answers, write whatever premium walks in, build a book that's wide and thin. Eighteen months in, you've got declined submissions and a growing suspicion that the producers pulling ahead know something you don't.
Three documents. Weeks of research, compressed.
Every report is built from your specific answers - your book, your agency's carrier relationships, your goals. Not a template with your name swapped in.
Niche Discovery Report
Every niche you're considering, scored and ranked against carrier appetite, revenue potential, prospect density, and speed-to-first-win. Plain-English verdicts on each one.
Primary Strategic Blueprint
Your #1 niche, fully built out: target accounts, decision-makers, carrier intel, underwriting priorities, claims patterns, five wedge conversations, and your first-call talk track.
Secondary Strategic Blueprint
Your #2 niche, researched to the same depth. A second lane to build if your primary niche is seasonal, capacity-limited, or you want to diversify early.
From questionnaire to Blueprint in one business day
No calls, no back-and-forth. You answer questions about where you're starting. We do the research. You get three documents.
Tell us where you're starting
A guided questionnaire on your current book, carrier relationships, interests, and revenue goal. About 15-20 minutes.
We run the research
Every niche you're weighing gets scored against carrier appetite, revenue potential, and speed-to-first-win. Your top niches get a full underwriting and claims pass.
You get three documents
A Niche Discovery Report ranking every niche we evaluated, plus a Strategic Blueprint for each of your top two niches. The full playbook for where to build first.
12 sections of research you'd spend months assembling
- Niche Priority Ranking - every niche scored and ranked with a plain-English verdict
- Executive Snapshot & Scorecard - eight factors scored 1-10, from carrier appetite to speed-to-first-win
- Target Accounts & Poor Fits - the revenue range, size, and structure of accounts worth your time
- Decision-Maker Map - who buys, who influences, who gatekeeps, how the decision gets made
- Growth Signals & Introduction Sources - when a prospect's program has outgrown itself, and who can introduce you warm
- Market & Carrier Snapshot - which carriers have appetite, by tier, and the red flags that sink a submission
- Core vs. Wedge Coverage - what the incumbent already sells, and what they're most likely missing
- Underwriting & Claims Intel - what underwriters scrutinize and the blind spots incumbents never raise
- Five Wedge Conversations - the exact questions that open a different conversation than "can I get a quote"
- Producer Operating Card - this week's moves, first conversations, and your first-call talk track
Built for producers ready to stop guessing
This is for you if...
- You're in your first few years building a commercial book and know you can't out-hustle a lack of strategy forever
- You have early traction in a category and want to know if it's worth building around
- You're ready to work a target list, not looking for leads handed to you
- Your agency has carrier relationships you're not fully using yet
This isn't for you if...
- You're happy as a generalist and it's genuinely working
- You want leads bought and delivered - this is intelligence, you still make the calls
- You're not willing to validate findings with your own underwriters before relying on them
$229. One questionnaire. Three documents.
A single commission on one properly-sized commercial account is worth more than this entire process. Most producers spend months figuring out a fraction of what's in your Blueprint through trial, error, and declined submissions.
Build My Niche - $229 →