What if I told you your brain operates much like a computer? Imagine for a second that your thoughts, feelings, and actions are all governed by a kind of ‘software’—a program, if you will. This is where Neuro-Linguistic Programming (NLP) enters the scene, offering you the tools to upgrade that software, overcome mental roadblocks, and perform better in your sales career.
How NLP Gets 'Corrupted'
From the moment we’re born, our mental software starts getting programmed by the world around us. Parents, teachers, failures, and even our own self-imposed limitations can muck up our software. When this happens, we get stuck. In sales, this could mean a mental block against prospecting, closing deals, or even just picking up the phone.
Case Study: The Fear of Cold Calling
I used to dread cold calls. The mere thought of dialing a stranger’s number used to evoke this menacing image of Telly Savalas—a bald-headed, stogie-chewing actor—who would berate me for even thinking of interrupting his day. Yes, this bizarre mental roadblock actually prevented me from dialing numbers! Can you relate?
How to do it:
The next time you encounter a mental block, pause and identify the image or thought that’s holding you back. Then, replace it with a more positive or neutral one. Practically hurl that negative thought into a metaphorical corner, and bring back the positive or neutral image. Repeat until the positive takes over. That’s the Swish Pattern for you.
Broad Applications in Sales
It doesn’t stop with cold calls. NLP offers a toolbox of psychological tricks to reframe your selling process, your approach to prospecting, or how you close a deal. By reprogramming your mental software, you get to cut through the mental clutter and operate from a place of freedom, allowing you to be more, do more, and sell more.
Conclusion
So there you have it: A brief introduction to how NLP can revolutionize your sales game. Stop letting outdated, corrupted software run your sales career. Invest in updating your mental programming and discover just how limitless your potential can be. Now go out there and make it happen.
