[caption id="attachment_11528" align="alignleft" width="300"] Beat the Incumbent[/caption] How many agencies does your firm run into on a consistent basis? If you're in LA or New York you might say "They're always different." But, if you're in a regular town in the USA or Canada you'll probably say...
https://youtu.be/WCMludLcFHcIf you can't define and defend exactly how you're better than the prospect's current agent -- the chances you'll beat the incumbent are pretty slim.It’s almost impossible to drive an idea, but you can drive a process. So think of this "6 Step Sales Process to...
Every large account that your producers want to write is currently written by an incumbent agent that has no intent on losing it. High Growth Agencies live by this rule: “someone has to lose for me to win.” Michael Jordan, the basketball player, lived by...